As the leading customer relationship management (CRM) platform, Salesforce has a wealth of integrations available to users.
While the platform offers a variety of features and tools out-of-the-box, integrations can help businesses extend the functionality of Salesforce to better meet their specific needs.
And considering top companies use an average of 37 different tools a day, bringing them all together into Salesforce—a system literally designed to be your single source of truth for customer data—can be huge for boosting sales efficiency and reducing busy work.
In this article, we'll highlight the 14 Best Salesforce integrations in 2023. These integrations are chosen based on their ability to provide valuable features and functionality, as well as their popularity among users.
The 14 best Salesforce integrations in 2023
Ready? Here they are:
- Weflow: Best Salesforce integration for pipeline management
- ZoomInfo: Best Salesforce integration for lead enrichment
- Salesloft: Best Salesforce integration for sales engagement
- SPOTIO: Best Salesforce integration for field sales
- LinkedIn Sales Navigator: Best Salesforce integration for lead generation
- ActiveCampaign: Best Salesforce integration for campaign management
- Outfunnel: Best Salesforce integration for marketing and sales workflow
- Demandbase: Best Salesforce integration for account-based marketing
- Totango: Best all-in-one customer success Salesforce integration
- Gainsight: Best Salesforce integration for customer insights
- Freshdesk: Best Salesforce integration for customer service
- Asana: Best Salesforce integration for task management
- Slack: Best Salesforce integration for team communication
- Google Workspace: Best Salesforce integration for document hosting
Keep scrolling for an in-depth analysis of each of these tools.
Why revenue teams should use Salesforce integrations
More and more businesses are integrating their Salesforce CRM with other apps to help boost productivity and streamline workflows—and for good reason. Here are some key benefits of connecting Salesforce with the rest of your apps:
- Increased productivity: The right CRM integrations can help boost productivity by up to 34%. By the way, we have a dedicated article on the best sales productivity tools.
- Improves internal communication: Team members can share information in real-time, resulting in a better employee experience.
- Makes reporting easier: Having all your data in one place will empower you to make faster, well-informed decisions.
Tip: it does not always need Salesforce integrations - SFDC offers native Salesforce Automation Tools as well.
How we composed this list…
We evaluated the Salesforce integrations on this list based on functionality, ease of use, pricing, and G2 ratings and reviews. To make decision-making that much easier, we also split them out into "best for" buckets for sales, marketing, customer success, and collaboration.
Best Salesforce integrations for Sales
1. Weflow: Best Salesforce integration for Pipeline Management
We might be biased, but hear us out.
Weflow is a revenue execution tool literally based in Salesforce.
While we have our own workspace and Chrome Extension, we sync everything with Salesforce via API.
So if you’re looking for a way to boost pipeline management, get fast Salesforce updates, increase sales process compliance, and improve Salesforce data hygiene, Weflow is for you.
The Weflow integration for Salesforce only takes a few seconds to set up, since it uses Salesforce single sign-on (SSO).
Top feature: Users value the combination of Chrome Extension and web app functionalities, including our intuitive, spreadsheet-style way of updating the pipeline, our notepad with embedded Salesforce fields, and the admin center to create and manage templates and views for the team. Unlike the other tools on this list, Weflow’s compatibility with Salesforce isn’t just another feature or afterthought—it’s how Weflow was built.
Other benefits include:
- Weflow offers a modern notepad that automatically syncs with Salesforce, saving sales reps time and making them more productive. You can also use templates (e.g., for your favorite sales methodology), which boost sales process compliance.
- The combination of Weflow's web app and chrome extension avoids countless Salesforce tabs, endless page load times, and context switching.
- Since Weflow helps getting more (and accurate) deal data into Salesforce, it improves sales forecasting accuracy beyond 92%.
- Allows your team to run more efficient and better pipeline reviews, 1:1 meetings, weekly sales meetings, and handovers.
Plans start at $0—get started in less than a minute!
What customers think about Weflow:
With a rating of 4.8 out of 5 on G2, customers are raving about the following:
“Weflow's user experience is comparable to updating a spreadsheet — as opposed to opening up tons of SFDC tabs to update every single contact, account, opportunity, or task. Those kinds of core to-dos are certainly important but truly cumbersome in Salesforce.”
— René Kiwitt, Senior Account Executive at Searchmetrics.
“Salesforce is clunky when it comes to updating data and it's a jungle, which results in reps not updating their data, and management can never fully trust it. Weflow improved our data quality score by approx. 20% within a short time (better management decisions), while setting free time for reps to spend prospecting.”
— Benjamin Beivers, Chief Revenue Officer at REMERGE
2. ZoomInfo: Best Salesforce integration for lead enrichment
ZoomInfo is a B2B service that provides businesses with actionable data about other businesses (aka. potential customers), to improve sales and marketing campaigns and make it easier to reach decision-makers.
It also has a native phone dialer tool as well as conversation intelligence, letting you analyze customer calls, meetings, and emails.
By integrating ZoomInfo with Salesforce, you can help make sure your lead records are always up-to-date.
See ZoomInfo data and insights right inside of Salesforce without having to click away to a different platform.
ZoomInfo's pricing is not publicly disclosed, but according to various sources, their pricing starts at $14,995 per seat and year.
4.4 out of 5 (for ZoomInfo SalesOS)
3. Salesloft: Best Salesforce integration for sales engagement
Salesloft is a sales engagement platform that works in conjunction with your CRM to help your sales team prospect, sell, and engage with leads, both pre- and post-sale. Bidirectional data syncing automatically keeps Leads, Contacts, Accounts, and Opportunities updated and accurate across both platforms.
CRM Sync feature gives you one cohesive view of all your sales activity by automatically recording all calls and emails sent in Salesloft as activities in Salesforce. You also have the ability to create call and email sequences for efficient sales engagement as well as A/B test them to optimize for the most effective messaging.
One Salesloft license per user, per year starts at $2,000 on an annual contract or $125 to $165 per user, per month, depending on the package.
4.5 out of 5
4. SPOTIO: Best Salesforce integration for field sales
SPOTIO is a field-friendly platform that gives mobile sales reps the visibility and real-time data they need to make informed decisions and ultimately improve field sales performance. By integrating SPOTIO with Salesforce, teams can take advantage of auto-logging, automated CRM data capture, and templates for emails, messages, and phone calls.
SPOTIO is mobile-friendly, making it perfect for sales reps out on the field.
Starts from $39 per user, per month.
4.4 out of 5
5. LinkedIn Sales Navigator: Best Salesforce integration for lead generation
LinkedIn Sales Navigator is designed to generate sales leads from the its huge network.
Its app for Salesforce lets you see information and insights from LinkedIn where you're already tracking the rest of your prospecting activities.
This makes sales prospecting easier than ever before, since LinkedIn will give you custom lead recommendations and access to advanced search options to find better qualified leads for your business.
Top feature: Strong filtering capabilities and the ability to create personas for accounts for a quick overview (e.g. you can define that people with the title X, Y, and Z are “Potential Buyers”).
Pricing: Starts at $99 per month, but you can take Sales Navigator for a spin first with a free trial.
G2 rating: 4.3 out of 5
Best Salesforce integrations for marketing
6. ActiveCampaign: Best Salesforce integration for campaign management
ActiveCampaign is a cloud software platform designed to automate the customer experience. It combines email marketing, marketing and sales automation, and CRM tools to give you a holistic view of your customer journey and create a seamless experience.
By integrating ActiveCampaign with Salesforce, you can create curated experiences across all channels throughout the customer journey, while syncing data between the two platforms to automatically keep your leads and contacts up-to-date.
Strong automation features available to help create custom journeys in a drag-and-drop builder.
Pricing depends on the number of contacts you have but starts at $125 per user, per month when billed annually (for 1000 contacts—this price goes up as your contacts do).
G2 rating: 4.6 out of 5
7. Outfunnel: Best Salesforce integration for marketing & sales workflow
Outfunnel syncs your contact lists from your CRM with your marketing automation tool, letting you run automated campaigns.
When you connect Outfunnel with Salesforce, you can choose which contacts are synced over and select custom objects and fields. You can then send out marketing campaigns with the confidence of knowing your lists are always up-to-date.
Just as easily as you can export your CRM contacts to your marketing automation tools, you’ll also be able to import them. For example, if you have a newsletter subscription field on your website, the Outfunnel and Salesforce integration will automatically pull these leads into your CRM.
Pulling lead data from all your different marketing channels into Salesforce gives your sales and marketing teams a single source of truth they can use to make decisions.
Plans start at $49 per month when billed annually. You can do a free 14-day trial of any of their plans before committing.
G2 rating: 4.3 out of 5
8. Demandbase: Best Salesforce integration for account-based marketing
Demandbase is an account-based marketing (ABM) platform that helps salespeople prioritize accounts based on intent and activity.
It enables sales reps and account managers to access information about prospects from right within Salesforce.
The ABM solution also pulls data from both anonymous and known sources, letting you track engagement across all channels and see exactly where accounts are in the sales cycle at a glance.
Account Intelligence pulls data from your CRM, marketing automation, email, and online chat systems to create a true 360-degree view of potential accounts, then mine this data for insights and actionable recommendations—including which opportunities to go after first. Save time by eliminating manual importing and exporting of audiences to Demandbase—its integration with Salesforce does this automatically.
We couldn’t find any public information on this, so you’ll need to contact Demandbase for pricing information.
4.3 out of 5 (for Sales Intelligence Cloud)
Best Salesforce integrations for Customer Success
9. Totango: Best all-in-one customer success Salesforce integration
Totango is a customer success platform that drives adoption, retention, and expansion by helping teams manage all post-sales activities.
By integrating Totango with Salesforce, you can pull in all your data along with any other customer metrics from your other platforms to get a birds-eye view of your customers and the ability to take action from within the same platform.
No more jumping between apps to engage with your customers.
Get real-time visibility into customer health so you can take the right actions at the right time to secure or expand your customer relationship.
Annual contracts start at $249 per month. There’s also a free plan for individuals or startups.
4.4 out of 5
10. Gainsight: Best Salesforce integration for customer insights
Gainsight is a customer success management platform that gives teams visibility into customer lifecycles and interactions, segmentation, reporting, and workflow management.
Its features include the ability to create customized calls-to-action, NPS surveys, and customer health scores.
Gainsight is a powerful addition when integrated with Salesforce, bringing all your customer data together into a single platform.
Simplifies Salesforce reporting by giving a streamlined view in Gainsight Dashboards instead of having to make multiple clicks in Salesforce.
We couldn’t find any public information on this, so you’ll need to contact Gainsight for pricing information.
4.4 out of 5
11. Freshdesk: Best Salesforce integration for customer service
Freshdesk is customer service software designed to facilitate and improve customer support.
It works by bringing together all your different support channels into a single platform, including messaging, chat, email, phone, and social networks.
Freshdesk automatically distributes the workload to your team members fairly, and helps them keep track of the process and tickets more effectively. This saves a lot of time and reduces the amount of redundant or repetitive work for your team members while enhancing the customer experience at the same time.
You can track and manage incoming support tickets from multiple channels all from a single inbox.
Plans start at $0, so you can get started for free.
G2 rating: 4.4 out of 5
Best Salesforce integrations for Team Collaboration
By the way, do you know Salesforce Chatter already? This Salesforce-native tool can boost team collaboration, too.
12. Asana: Best Salesforce integration for task management
Asana is a project management and collaboration app that helps eliminate silos and increase efficiency among cross-functional teams. Integrating Asana with Salesforce enables sales teams to keep track of projects they’re personally working on or simply waiting on, as well as follow-up on projects and tasks.
Salesforce’s Process Builder feature can be connected with Asana to ensure reps don’t miss critical steps in the sales cycle.
Plans start at $0, so you can get started for free.
4.3 out of 5
Weflow Tip: Connected to Salesforce, Weflow also works as a task management tool, tracking sales reps' activities from calls, emails, and notes. This eliminates repetitive Salesforce busywork and empowers reps to save up to 5+ h/week in admin work, all while providing better pipeline visibility.
13. Slack: Best Salesforce integration for team communication
Slack is a business messaging app that gives teams easy access to their colleagues—and a much simpler way to communicate than email. You can message anyone inside or outside your organization and collaborate like you would in person.
When you integrate Slack with Salesforce, you’ll have access to all your Salesforce data from right within Slack, making it easy to quickly share that information with team members. You can also set up Slack notifications to be triggered based on certain Salesforce activity, like a lead responding to an email.
Custom notifications alert you right away when specific activities happen in Salesforce, letting you take action faster and keep the momentum going in the sales cycle.
Plans start at $0, so you can get started for free.
4.5 out of 5
14. Google Workspace: Best Salesforce integration for document hosting
If your company relies on a lot of Google apps, like Gmail, Google Calendar, and Google Drive, you’ll definitely want to take advantage of the Google Workspace integrations for Salesforce.
You’ll be able to sync contact information from Gmail, meetings from Calendar, and documents from Drive, right into Salesforce.
Giving you a single, centralized place to view all the different information and documents for a specific contact.
Powerful but easy-to-use interface is popular among businesses and customers alike, making document sharing and collaboration easy.
Plans start at $6 per user per month. Free trials are available.
4.6 out of 5
Weflow is the #1 Salesforce integration you need for 2023
Boost pipeline management, increase sales process compliance, improve Salesforce data hygiene, and close deals faster. What’s not to love? Get started with Weflow for free today.